DENVER (Oct. 7, 2025) — In recognition of Fire Prevention Month, Xcel Energy and the American Red Cross of Colorado and Wyoming are proud to announce a partnership that aims to empower Colorado residents with the knowledge and resources needed to prepare for and respond to wildfire risks.
Educating and Preparing Communities
As part of the collaborative partnership, Xcel Energy representatives will work alongside Red Cross volunteers to deliver wildfire prevention guidance and home safety information, and support families in developing emergency preparedness plans. In the event of a wildfire or Public Safety Power Shutoff (PSPS), Xcel Energy and Red Cross will mobilize alongside local communities to provide impacted community members with essential resources and timely information.
Through the course of the partnership, Xcel Energy will serve as the Presenting Sponsor for Home Fire Campaigns and Sound the Alarm events in Colorado. These programs will directly engage residents across the state, sharing critical wildfire prevention strategies and educating the public on essential steps to take during a PSPS. Special emphasis will be placed on youth preparedness and equipping children with lifesaving skills through the “Prepare with Pedro” program.
Two upcoming events will see this partnership come alive. Find the Red Cross and Xcel Energy’s RED trucks at:
- Sound the Alarm, Pueblo, CO, October 18 – 08:30 a.m. - 2:00 p.m.
- Sound the Alarm, Golden CO, October 25 – 08:30 a.m. - 1:00 p.m.
Have Medical Needs?
If you use a powered medical device that relies on electricity or refrigerate medications, Xcel Energy encourages you to prepare for power outages in advance.
If you inform Xcel Energy of your medical condition, you can receive additional advance notification of planned Public Safety Power Shutoffs and additional notifications for unplanned outages. You may also qualify for lower electric rates or protection against credit action and disconnection.
For more information about our Safe for Colorado program, including how to register, please call 800-895-4999 or visit https://co.my.xcelenergy.com/s/billing-payment/energy-assistance/medical-exemption-program.
Supporting Coloradans During Emergencies
This partnership underscores Xcel Energy and the Red Cross’ unwavering commitment to promoting safety and supporting our communities. By joining forces as trusted community organizations, we are helping Coloradans stay informed, prepared and supported – before, during and after wildfire emergencies and power outages.
To learn more about the steps Xcel Energy is taking to promote community preparedness and prevent wildfires, visit xcelenergy.com/Wildfire.
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About Xcel Energy
Xcel Energy (NASDAQ: XEL) is a leading energy provider, dedicated to serving millions of customers with excellence. We make energy work better for customers, helping them thrive every day. That means always raising the bar — delivering better service and providing more reliable, resilient and sustainable energy.
We are committed to leading the clean energy transition, meeting our customers’ need for more, cleaner power, while keeping bills as low as possible. Because the people we serve depend on us to power their lives.
Headquartered in Minneapolis, we work every day to generate and distribute electricity and gas to customers across eight states: Minnesota, Colorado, Wisconsin, Michigan, North Dakota, South Dakota, New Mexico and Texas. For more information, visit xcelenergy.com or follow us on X and Facebook.
About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.
