Denver, CO – Rocky Mountain PBS (RMPBS) and Xcel Energy announced a strategic partnership to educate, inform and support Colorado communities on wildfire mitigation and preparedness through a statewide initiative called Partners in Prevention.
Partners in Prevention believes that wildfire prevention is a shared responsibility. RMPBS and Xcel Energy are working with first responders, city and state agencies, the American Red Cross and other community partners to ensure Coloradans have the information and tools they need to help reduce wildfire risk.
Through the trusted reach of RMPBS’ multi-platform public media network and the collective on-the-ground experience of utilities, first responders and public agencies, this initiative will deliver practical and accessible information statewide. This initiative will help Coloradans better understand growing wildfire risks and give them the tools to protect their families, homes and communities through programs and resources.
Our partnership will engage urban, rural and mountain communities both on-air and online, through community-based and virtual events, along with educational resources for kids and families. Our work will focus on wildfire prevention, emergency preparedness and the importance of coordinated action to strengthen community resilience.
“At Rocky Mountain PBS, our mission is to serve the public good by providing trusted, relevant information that helps Coloradans navigate critical issues,” said Amanda Mountain, President & CEO, Rocky Mountain Public Media. “Through Partners in Prevention, we’re working with Xcel Energy and safety-focused partners across the state to amplify lifesaving information—especially to those communities that are hardest to reach.”
As part of the launch, RMPBS and Xcel Energy are introducing the Partners in Prevention online resource hub, which features wildfire safety, guidance, preparedness tips, educational content for families and children and links to local and statewide emergency resources. New content will be added in the weeks and months ahead, as part of an ongoing effort to provide the public regular access to critical information.
“Public outreach is a core principle of our wildfire mitigation strategy,” said President Robert Kenney, Xcel Energy Colorado. “Helping our customers and emergency responders stay informed and prepared can save lives and property. Preventing catastrophic wildfires takes collective action, and everyone has a role to play.”
Supporting Coloradans Before, During, and After Emergencies
Together with first responders, local, city, and state agencies, the American Red Cross, and other supporting partners, Partners in Prevention reinforces RMPBS’ and Xcel Energy’s shared commitment to public service and community safety—helping Coloradans stay informed, prepared, and supported before, during, and after emergencies. To learn more about Partners in Prevention and wildfire preparedness resources, visit rmpbs.org/wildfire.
About Xcel Energy
Xcel Energy (NASDAQ: XEL) provides the energy that powers millions of homes and businesses across eight Western and Midwestern states. Headquartered in Minneapolis, the company is an industry leader in responsibly reducing carbon emissions and producing and delivering clean energy solutions from a variety of renewable sources at competitive prices. For more information, visit xcelenergy.com or follow us on X and Facebook.
To learn more about the steps Xcel Energy is taking to promote community preparedness and prevent wildfires, visit xcelenergy.com/Wildfire.
About Rocky Mountain PBS
Rocky Mountain PBS is committed to inspiring curiosity and promoting lifelong learning through outstanding programming. We focus on breaking stigmas and highlighting diverse cultures by telling genuine stories from communities across Colorado, providing firsthand perspectives from residents. Each month, more than a million Coloradans rely on us for thought-provoking local, national, and international programs, top-tier performances, and engaging events that unite families and neighbors for memorable, enriching experiences. By educating, informing, and connecting, Rocky Mountain PBS continues to serve as a vital resource for discovery, varied viewpoints, and meaningful educational opportunities.
About Rocky Mountain Public Media
Rocky Mountain Public Media (RMPM) is Colorado’s largest statewide, member-supported multimedia network, home to Rocky Mountain PBS, KUVO JAZZ, and THE DROP 104.7. RMPM is a nonprofit committed to enhancing Colorado through meaningful media. It fosters learning, creativity, compassion, and curiosity, making these accessible to all. RMPM aims to initiate conversations, support everyone, honor Colorado's diverse history, and work with local communities to build a better future.
# # #